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by Ben Waters : Digital Magnetism: Attract the Clients You Really Want and Grow Your Business Fast

ISBN : #0993284426 | Date : 2015-12-01

Description :

PDF-c54d9 | … Digital Magnetism: Attract the Clients You Really Want and Grow Your Business Fast


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Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science) PDF




: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319118145 | Date : 2015-12-12

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PDF-d0ff1 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)


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by Adam Ferrier : The Advertising Effect: How to Change Behaviour

ISBN : # | Date : 2014-05-28

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PDF-b23b2 | Want to know how to influence other people’s behaviour?In “The Advertising Effect”, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the … The Advertising Effect: How to Change Behaviour


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by Angela Eva Alunni : The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”

ISBN : # | Date : 2015-06-11

Description :

PDF-c8455 | Research Paper (postgraduate) from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the autho… The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”


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by Tony Cosentino : Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

ISBN : #1614347212 | Date : 2011-10-15

Description :

PDF-27f42 | Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends…. Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever


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by Brian Tracy : Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere

ISBN : #0684824744 | Date : 1996-08-27

Description :

PDF-4cd72 | The most powerful system for sales success—from the author of the bestselling audiobook, The Psychology of Selling.Strategy, tactics, and mental preparedness separate superior salespeople from the average—and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sale… Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere


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by Lara Fawzy : Brand Strategy (Collection)

ISBN : #013282390X | Date : 2011-03-31

Description :

PDF-10743 | Six Rules for Brand Revitalization teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s(R). Larry Light, the Global Chief Marketing Officer who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of suc… Brand Strategy (Collection)


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by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : # | Date : 2016-04-30

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PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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by Noel Turnbull : The Millennium Edge: Prospering with Generation Mm

ISBN : #1864482370 | Date : 1996-11-01

Description :

PDF-2e130 | The year 2000 is not just the year after 1999. Millennarianism and its attendant psychological forces of change and insecurity, is already taking hold of our communities and businesses. Just like it did 1000 years ago. Amidst this uncertainty emerges Generation MM – the first generation to live more of their lives in the year 2000 and beyond, than in the 20th century. Generation MM has the educati… The Millennium Edge: Prospering with Generation Mm


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Developing Effective Communications Strategy: A Benefit Segmentation Approach (Wiley Series on Marketing Management) PDF




by Russell I. Haley : Developing Effective Communications Strategy: A Benefit Segmentation Approach (Wiley Series on Marketing Management)

ISBN : #0471812625 | Date : 1985-05-08

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PDF-b05cb | Explores the ways in which any company or organization can discover and develop an effective communications strategy, and how, after settling on a strategy, the company can be sure it has been properly executed. Concentrates on the processes underlying the development of effective communications strategies and the feedback processes that assure the advertiser that the advertising is working as int… Developing Effective Communications Strategy: A Benefit Segmentation Approach (Wiley Series on Marketing Management)


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